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About the clever marketer

I am a marketing and communications professional who has worked in both the software and health care industries over the past 15 years. I have worked for large, recognizeable leaders in both industries as well as lesser known entrepreneurial start-ups that have only a great idea and management team to bring the concept to market.

I have an appreciation for innovative thinking and wanted to use this site as a forum to share and comment upon trends in marketing by showcasing programs, projects, and ideas that catch my attention for better or worse.

I am active on LinkedIn and my profile can be found online at,

I welcome feedback and comments.

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